Module 2 · Strategy Architecture

Strategy Map Template

Build the first draft of your one-page Strategy Map with the GLT. Also used in the Module 9 Strategy Map workshop.

North Stars

Agree these three anchors before filling any cells. Every cell on the map should point at them.

The one-page Strategy Map

Work backwards: fill Year 3 across all five bands first, then Year 2, then Year 1. Outcomes, not tasks — “predictable sales pipeline”, not “install a CRM”.

Year 1Year 2Year 3
People
Clients
Sales & Marketing
Processes
Corporate & Financial