Model your three compound growth scenarios with real numbers, then build the strategic SWOT — a maximum of five items per quadrant.
Three growth scenarios
Enter your actual starting monthly revenue. The model compounds monthly: 2% is the conservative floor, 3% is the Scale at Speed target, 4% is the stretch case.
| Scenario | Month 12 | Month 24 | Month 36 | Annual (yr 3) |
|---|---|---|---|---|
| Conservative — 2%/mo | ||||
| Target — 3%/mo | ||||
| Stretch — 4%/mo |
The strategic SWOT
Rule of five: no more than five items per quadrant, each passing the scaling lens. If it would not change a decision in the next two quarters, it does not belong here.
Strengths
Internal — what gives you competitive advantage at scale?
Weaknesses
Internal — what is preventing the next phase of growth?
Opportunities
External — genuine growth levers, not distractions
Threats
External — what could derail or slow the scale?
