Enrolment is openThree ways to take the course: at your own pace, in a six-week guided cohort, or in the Inner Circle with Felix.
Founding price until 31 October 2026, then £219.
One payment. Lifetime access.
Start today: access starts as soon as you have paid.
Enrol nowThis is the founding price. It applies to places booked by 23:59 UK time on Sunday 8 November 2026, for the November or the February intake. From 9 November the price goes up to £1,499 + VAT.
This is the founding price. It applies to places booked by 23:59 UK time on Sunday 8 November 2026, for the November or the February intake. From 9 November the price goes up to $1,999.
Capped at 20 per cohort.
First intake: Monday 9 November 2026.
Book a Cohort placeCapped at 20 per cohort.
First intake: Monday 9 November 2026.
Book your placeThe Scale at Speed method, as a course you work through with your own leadership team. For founders of agencies, consultancies and service firms where growth still depends on one person. It is the method behind the 2Y3X programme, and its manual, Scale at Speed – How to triple the size of your business and build a superstar team. The course teaches it in the order your business needs it.
The book Scale at Speed has helped thousands of founders around the world to build value in their own businesses. I’ve personally worked with scores of businesses over the last twelve years, helping them scale up and prepare for sale. Of the seventeen deals I’ve been part of myself, one went for eight and a half times EBITDA, another for twelve, most for a premium. Every time, the buyer was paying for the same three things: growth they could predict, a management team that ran the place without the founder in the room, and a plan anybody in the building could explain.
Most founders I meet have built something good and then got stuck. They work harder every year for roughly the same result, and every decision still routes through them. I know that place well. I ran six industry-leading firms of my own, sold one to what was then the world’s fourth-largest advertising network, and made most of the available mistakes before I worked out a method.
That method became the 2Y3X programme, then the book, and now this course. Most companies on the programme double or triple in size within two years. The course gives you the same tools in the same order, for a fraction of the fee, and the aim is the same: double your revenue in two years and end up with a business worth buying, whether or not you ever sell it.
Seven things I hear most often, in the words they use. Tick the ones that are true of your business. Nothing is recorded; the ticks are for you.
Phase 0 tells you which of these is costing you the most right now. The other five phases deal with them, in an order that works, with your own team doing the work.
Enrol for £149The same 2Y3X method used in the managed programme, taught in the order your business needs it: diagnose, build the team, draw the map, install the rhythm, scale the business, then step back from it.
Find where growth is leaking before you add pressure, with a structured stress-test across the five bands of the business.
You leave with a current-state assessment, a growth scenario model and a prioritised SWOT.
Move the burden of scaling from you to a Growth Lab Team, aligned behind three strategic goals and a proposition worth scaling.
You leave with a signed GLT charter, your three-year goal statement and a magnetic proposition.
Reverse-engineer the three-year business into a one-page Strategy Map, then distil it into the critical tasks in the right order.
You leave with a validated three-year Strategy Map, a prioritised Year 1 task list and a task dependency map.
Install the execution rhythm: a one-page Roadmap, the quarterly Research, Prototype, Implement cycle and a meeting heartbeat that keeps it all moving without burnout.
You leave with a Year 1 Roadmap with owners, R-P-I plans for each initiative and a locked meeting cadence.
Build the capabilities of a much larger business, band by band.
You leave with job scorecards and a hiring roadmap, an ideal customer profile, a client satisfaction system, a weighted pipeline, a risk register with SOPs and a five-KPI financial dashboard.
Test the whole system in a trial quarter, remove founder dependency and finish with a business that runs, scales and creates value without you.
You leave with proven execution evidence, a decision-rights framework, an exit-readiness baseline and a Board-Ready Pack.
Also included: an orientation module to prepare you for the course, and Emergency Planning: The QuickMap®, a 90-day crisis strategy with its own Growth Lab Team session that you can run at any phase.
Start with Phase 0 today: an honest look at how the business runs now, before you change anything.
Enrol for £149The method the 2Y3X consultants use in the managed programme, packaged so a founder and a leadership team can run it without us in the room.
Founding price until 31 October 2026, then £219
Inna Goncharenko wrote the Scale at Speed course and presents most of its video lessons. It consists of six phases, twenty modules, fifteen workshop packs and about 120,000 words.
Inna holds an LLM in civil law, an LLM in international business law and an MBA. Before joining Scale at Speed she was production and content manager at neurofeedback technology company MyndPlay. She is also a professional voiceover artist, with work broadcast on BBC Radio 4 and The Guardian Long Read podcasts.
She is the co-author of the upcoming Scale at Speed Handbook with Felix Velarde.
Each of these founders worked through Scale at Speed with Felix and the 2Y3X team, before the course existed.
“I’ve been working with Felix for around 18 months. As a result, we’ve tripled our headcount, the turnover’s tripled and profit percentage doubled.”Stefano MarroneFounder, Nucco Brain · acquired by Unit9
“I’d totally lost interest and was about to catapult the towel into a bonfire; but with the new proposition, engaged team and acquirers seeing us as an asset, it completely turned around.”Adam SmithFounder, Rawnet · acquired by Phoenix
“I worked with Felix for just over a year and it changed my career and business forever. […] Now we are organised, strategic, purposeful and ultimately ready to continue scaling in an organised and efficient manner.”Chris DonnellyFounder, Verb Brands · acquired by Croud
“This isn’t about someone coming in and telling you what to do—it’s about empowering your team and making growth a shared responsibility.”Bill UpdegraafFounder, Grapeseed Media
As published on felixvelarde.com.
Enrolment is open. Until 31 October the self-paced version is £149. From 1 November it is £219 and stays there. That is the whole offer: no countdown, no coupon, no launch-week theatre.
Enrolment is open. The self-paced version is £219, with lifetime access and fourteen days to change your mind.
Founding price until 31 October 2026, then £219.
One payment. Lifetime access.
The full course: six phases, 20 modules, 120,000 words, videos and exercises. Lifetime access, for as long as the course runs, with updates included for 12 months. Fourteen-day no-questions money-back.
This is the founding price. It applies to places booked by 23:59 UK time on Sunday 8 November 2026, for the November or the February intake. From 9 November the price goes up to £1,499 + VAT.
This is the founding price. It applies to places booked by 23:59 UK time on Sunday 8 November 2026, for the November or the February intake. From 9 November the price goes up to $1,999.
Capped at 20 per cohort.
Everything in Solo, plus a six-week guided cohort run by 2Y3X senior consultants, weekly group calls and peer review during the cohort.
First intake: Monday 9 November 2026.
Book a Cohort placeCapped at 20 per cohort.
Everything in Cohort, plus two one-to-one calls with Felix and a 90-minute group call with him for your Inner Circle cohort once a month for six months.
First intake: Monday 9 November 2026.
Book your placeNot sure which? Start with Solo. If you move up within 14 days, we refund what you paid for Solo.
Set your Annapurna Vision, run the diagnostic and take an honest look at your current reality. If the course is not for you, ask for a refund within fourteen days of buying and you get the whole fee back. No questions asked.
About three hours a week. At that pace, plan on eight to twelve weeks, but the pace is yours: you keep access for as long as we run the course.
As soon as you have paid. You log in here at scaleatspeed.academy and can start the orientation and Phase 0 the same day.
You start on your own. In Module 4 you assemble a Growth Lab Team, and from then on the work is shared. That matters, because the end point is a business that does not depend on you, and you cannot get there alone.
No. The course is self-contained. Reading Scale at Speed alongside the early modules deepens the context, but it is not a prerequisite.
Both. The course is taught on video and in writing, so you can watch or read depending on the day you are having.
Nothing is lost. Solo has lifetime access, so you pick it up where you left off. Momentum counts for more than intensity, though, and a quiet month is the usual way these things stall.
Solo: fourteen days, no questions asked, whole fee back. Cohort and Inner Circle: a full refund within fourteen days after you pay and at least seven days before your kick-off (for the Inner Circle, booking the kick-off less than seven days ahead ends it); the Cohort and Inner Circle pages give the detail.
Yes. When you complete the course you receive a certificate of completion showing your name, the course, the completion date and a unique serial number, which you can download as a PDF.
Businesses in the UK and the Isle of Man pay in pounds. Everyone else can pay in pounds or US dollars: prices show in US dollars outside the UK and the Isle of Man, and the switch at the top of the page changes them.
The Cohort and Inner Circle add guidance from the 2Y3X team and from Felix. If you would rather have experienced consultants run the method alongside your team for two years, that is the managed 2Y3X programme. A small number of founders work with Felix one-to-one each year through felixvelarde.com.
Phase 0 is a structured look at how the business really runs, across all five bands. Start it even if you think you know what it will say. It usually finds something.
Get started today before this once in a lifetime opportunity expires.
